Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Foray for Make America Great Again

Liz Truss, launched the first edition of her YouTube show with a pledge to reveal "the evil-doers" striving to undermine the UK, United States and European nations. She explained she would lay bare how an "global web of progressives function to weaken democracy and the will of the people."

"We're going to look at the political movement of Donald Trump and understand how this can be replicated in Britain," Truss declared. "Our guests will include the leading lights of the Make America Great Again campaign."

Before the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a type of transformation," said John Solomon. His conservative media outlet Just the News will carry the former prime minister's new audio shows.

Building Connections in the Maga Media Ecosystem

UK-based allies, featuring a pro-Reform adviser, played a role in her launch the her new show. Its staging is professional, though simple. Truss has amassed ten thousand followers in her initial seven days and her premiere garnered 67,000 views across the same period.

It is a humble beginning, but in partnering with the journalist, Truss is being entering a established political media sphere generating and disseminating pro-Trump narratives. Its obsessions involve claims of media suppression by the traditional news outlets and a goal to remove a so-called administrative state – which Truss blames for the rapid conclusion of her short and troubled leadership.

"The platform is not widely recognized past the Maga-verse, but it does have gravitas there, largely because of John Solomon, who provides analysis on conservative outlets like the program hosted by Steve Bannon and has even interviewed Trump," noted Alex Hinton, who has closely studied the Trumpist political wave.

A Contentious Ally

Her effort to transplant American conservative media to the United Kingdom has drawn her nearer to contentious individuals such as John Solomon.

He set up his media outlet after scrutiny when allegations surfaced of promoting inaccurate reports about the President's actions in the Eastern European nation, as well as contentious articles about the former US ambassador to that country.

These allegations were amplified within the pro-Trump outlets, with Solomon serving as a common interviewee on Sean Hannity's influential Fox News program. The former president personally boosted Solomon's reporting.

Solomon made the reports about Ukraine in a set of articles for the outlet the political newspaper, where he had already been moved to a columnist role after colleagues complained regarding his reporting. His claims were central in the then-president's request for the officials in Kyiv to look into the Bidens in 2019. This pressure culminated in impeachment proceedings targeting Donald Trump. Senators later found not guilty the then-president.

Shortly after he exited the newspaper in autumn 2019, the outlet announced it was carrying out a review of his work relating to Ukraine. It found Solomon had relied on questionable informants and said he "did not disclose key facts about main Ukrainian informants, such as the reality that they had been formally accused or were the subject of inquiries."

Joining the Network

Solomon's own broadcast spots are a example of the right-wing media network the former prime minister is entering. Solomon mentioned his endorsement of Truss's project on a show he co-hosts on the right-wing channel, a rightwing cable channel that is the base for the conservative firebrand former adviser Steve Bannon and on which former Fox host Tucker Carlson also appears. Truss has already interviewed Steve Bannon on an early episode.

By partnering with Solomon and Just the News, the former leader has become a minor player in a much wider network of right-wing publications that frequently cross-promote stories.

His personal podcast and Real America's Voice show have frequently included figures such as Mike Benz, a rightwing influencer whose disparagement of the foreign aid agency was used by the X owner as grounds for dismantling the foreign aid agency.

An International Strategy

While Truss's stilted style and professional woes have invited ridicule within the UK, a number of stateside commentators are taking seriously her bid to reinvent herself as a British branch of the Make America Great Again press.

"One must regard individuals such as her with seriousness, even if you may not want to accept their words at face value," stated a Democratic strategist, who worked in the Obama White House.

"Observers witnessed how in the recent campaign President Trump used that media network to spread his narrative. Certainly that ecosystem exports and influences conversation overseas. It looks relatively clear to me that the environment in the UK are akin to what allowed this non-mainstream media network to thrive here."

Professor Alan Finlayson, said the internet-based conservative network was already exerting influence in the UK.

"The internet knows no borders," he stated. "There's a kind atmosphere within which ideas travel – at times manifesting in radical ways and other times more moderately – but which is interlinked."

Professor Hinton said the growth of the digital conservative movement in the UK lately meant the "potential to have a growing impact is substantial."

Cross-Atlantic Aspirations

"Liz Truss along with the Reform UK leader in the recent past were featured at the the major conservative conference, where I saw they deployed Make America Great Again rhetoric ahead of the {king of Maga|

Ian Murphy
Ian Murphy

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.